24-25-1-企业技术战略-期末

1. True or False Questions [12 marks]

a) In many industries, technological innovation is now the most important driver of competitive success. 【暂无答案】

b) An organization’s overall creativity level is a simple aggregate of the creativity of the individuals it employs. 【暂无答案】

c) Product innovations are more important than process innovations to organizations because they are less visible than process innovations. 【暂无答案】

d) Technology diffusion and information diffusion take the same amount of time. 【暂无答案】

e) The influence of a dominant design can extend beyond its own technology cycle. 【暂无答案】

f) In an industry with pressures encouraging adoption of a dominant design, the timing of a firm’s investment in new technology development may be not particularly critical to its likelihood of success. 【暂无答案】

g) Dynamic capabilities enable firms to quickly adapt to emerging markets or major technological discoutinuities. 【暂无答案】

h) Many factors in the choice of innovation projects are extremely difficult to quantify, or quantification of those factors can cause misleading results. 【暂无答案】

i) Licensing a technology from another firm is typically much less expensive for a licensee than developing a new technology in-house. 【暂无答案】

j) A patent is the most effective way to protect an exclusive technology. 【暂无答案】

k) The structure of an organization and the degree to which it uses formalized and standardized procedures and controls can significantly influence the effectiveness of its innovation projects. 【暂无答案】

l) In order to grasp the opportunities in the market, firms should always be racing to launch their products as early as possible. 【暂无答案】

2. Explanation of Terms [30 marks]

Six marks for each term. Please give detailed explanation and use appropriate examples.

a) Agglomeration economies.

b) Process innovation.

c) Core competencies.

d) Open source software.

e) Freemium.

3. Essay Question (1) [15 marks]

Use an appropriate example to explain how Porter’s five forces model could be used for firms’ strategic analysis.

4. Essay Question (2) [18 marks]

When a firm considers introducing a new product, how can it use launch timing as a deployment strategy?

5. Discussion Questions [25 marks]

GenAI (Generative Artificial Intelligence) has huge potential to transform the innovation process as well as to enable new products, services, and business models. Recent BCG (Boston Consulting Group) research found that 65% of executives view it as having the most disruptive potential of any technology over the next five years (BCG, 2024).

  1. Does the adoption of new technologies always lead to innovation?
  2. In the early stages of GenAI application, how should innovators prepare themselves?
  3. How can innovators exploit the opportunities offered by AI and GenAI?